I’m Chris Learey. For three years I was Head of Design at Nivoda — the diamond marketplace 10,000+ retailers buy through — where I designed the storefront experience their jewellers sell on. Now I build websites for independent jewellers, one shop at a time.
The diamond trade already runs on things I designed.
I’ve spent 20 years designing for the web, and most recently designing exclusively inside this industry — its suppliers, its certificates, its stones, and the way people actually buy them. This is one of them: a live diamond search, a ring your customer builds themselves, a real checkout. I designed it for Nivoda; it runs today.
And this is the other side of the same job — the certificate. WISE is a new certification service, founded on transparency and on educating the person actually buying the stone. I designed it: you can trace your diamond’s journey across the world, and inspect every grade on the report through interactive widgets that show you what it means.
What do I actually make? Two things.
A shop window — for a jeweller with nothing online, or a site that’s stopped doing its job: your pieces photographed properly, your story, and an easy way for someone to book an appointment or ask about a commission. Findable on Google, and it works on a phone.
Or a shop — the same, plus a real checkout: browsing products, ring builder, checkout. The lot.
Either way, it goes like this:
- i.Twenty minutes. Tell me about the shop. I’ll tell you honestly whether I can help.
- ii.A fixed price, in writing. Agreed before anything starts. A deposit, then I begin.
- iii.Two to three weeks. You’re live — and I’m still here afterwards, month to month, so it never quietly rots.
If your website isn’t doing your shop justice, ring me.
Three ways to reach me